A logo is more than just a symbol that gets placed on business cards, signs, letterheads and invoices, it is essentially the face of your business! We work hard to make sure we look the part in our daily lives, yet we often neglect to make our businesses look good to the outside world. But a logo is so much more than just the a good first impression, it can have a lasting impact on your company.
Here are five reasons why having a REALLY good logo is essential;
1. First Impression
Before a customer interacts with your business they would have developed a first impression of your company, partly due to your logo. If your logo looks professional your customers trust your company is too.
2. Builds Professional Trust
A professional logo conveys the message of a well established, well run company. Essentially telling customers that you are good at what you do. The same can not be said for a poorly executed logo, in fact it portrays the exact opposite message.
-Importance of Logos in Business by Jason Gillikin
3. Attracts New Customers
We see hundreds of logos a day and we all know a good logo when we see one. When you have a unique memorable logo that sends the right message to your potential customers, it helps them to choose you over your competitors.
4. Stand Out From the Competition
Page through a phonebook or newspaper and you will see your customers have plenty of options to choose from. You will also notice very few companies stand out form the crowd. By differentiating your company from your competitors it gives you a unique edge and is vital to winning over customers.
5. Keeping your Customers
Customers grow to know and trust specific brands, but what happens when a newer company moves in with a better look and a promise to match your service? If your company image is lacking in comparison, your customers will consider moving to your competitors. Don’t put your company in that position, stay relevant to your customers and make sure you have a REALLY good logo that sets you apart.